An Example an E-Commerce Success and its causes

In my opinion, Amazon.com is my choices that I picked for the “An example an E-commerce success and its causes. Jeff Bezos has founded Amazon.com, Inc. in 1994, and launched it online in 1995.Nowadays, Amazon.com has 35 million customers .Moreover, it has a huge amount list of inimitable items in categories such as books music, DVD, music CDs, MP3 format, computer and video games, furniture, toys, food and many more. Amazon has established separate websites in Canada and United Kingdom, Germany, France, China and Japan.
Amazon.com has chosen SAS as the foundation of its fraud detection system as other users who sells or buying goods through Amazon.com can feel more secured as no fraud can be actually done by hacker easily. Amazon.com has been familiar by large number of internet users including me due to its success such as ability for the users to find and discover anything product the users might want to buy. It become a choice for consumers a search before make decision to buy online.
It provides the users to submit reviews web page of each product. Rating scale is provided to rate the product from one to five stars. The users is compulsory to rate the product as a basic idea of the fame and reliability of a product. The review feature is an important and highly influential function for customers and one of the main reasons for amazon.com’s success at selling books.
Additionally, customers are allowed to look for the keywords wanted in a full text of many books in catalog in Search inside the Book. There have about 250000 books in the program which has cooperated with approximately 130 publishers to enable the users to search in Search inside the Book.
Users are allowed to comment on reviews too. Users are free to express their experience on the product in the context of their own lives as these comments are more helpful, and interesting to other customers.Especially for those customers who hesitate about which product is better can make a wise decision.